Category GTM

How to Setup Analytics & GTM for Dev/Prod

Let’s say you’re launching a significant update to a website. A lot is changing: the theme, lots of URLs, maybe the CMS or backend, and so forth. And the team creating the website is working from various IP addresses on…

Using GA4 to Report on 4xx & 5xx Errors

This post was originally created on November 11, 2016, and updated on April 20, 2024. It previously provided instructions for setting up error tracking with custom error pages, Google Tag Manager, and Universal Analytics. However, things are a bit different…