After collecting data for The Worst Super Bowl Ever, I asked a bunch of other people in Boulder, CO what sort of analysis they’d like to see. The response was overwhelming: most people wanted to know who swore more — Broncos fans or Seahawks fans? This is a reasonable way to think about things, especially for those of us currently in a state of mourning.

Discussing this further, I found an implicit assumption: most people assumed that Broncos fans were much more profane during the Super Bowl than Seattle fans, mostly because of Denver’s unconditional surrender in the first few seconds of the game. Is that assumption correct? Let’s see.

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Throughout the NCAA Tournament, my brother and I captured and analyzed all tweets that contained hashtags for the 64 participating teams (e.g., Arizona: #BearDown, Florida Gulf Coast: #FGCU, Indiana: #iubb, etc.). (A full listing of the hashtags along with our methodology is provided at the bottom of this post.) In total we captured over 5 million tweets with team hashtags over 19 days. The resulting data is provided below in an elaborate collection of charts and graphs.

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