Empirical Digital Celebrates 10 Years in Business
As usual, the data speaks for itself: I’m very lucky to have the clients that I have. They make…
The Colorado Privacy Act (CPA) & Google Analytics 4
This post is the second in a series where I examine details related to different digital privacy laws in…
Use Looker Studio to Export Universal Analytics Data
Universal Analytics data is disappearing in 3 days, on July 1, 2024. The only way to access this data…
California’s Privacy Law & Google Analytics 4
An increasing number of states are rolling out digital privacy regulations. Each state’s legislation has different specifics regarding who…
Domain Forwarding: Overcoming GoDaddy’s Limitations
The ability to seamlessly redirect web traffic from one domain to another is more than just a convenience—it’s a…
SEO & Analytics Links from January 2023
Here’s a summary of the posts and news I found most interesting in January.
How to Use Google Sheets Pivot Tables in Data Studio
I work in spreadsheets a lot. It’s still the best way to easily slice and dice small data sets.…
How to Stop Russians from Grinding Axes in Analytics
Google Analytics has a “ghost spam” issue lately and one really annoying Russian is responsible for most of it. I’ve read…
How to Setup Analytics & GTM for Dev/Prod
Let’s say you’re launching a significant update to a website. A lot is changing: the theme, lots of URLs,…
Using GA4 to Report on 4xx & 5xx Errors
This post was originally created on November 11, 2016, and updated on April 20, 2024. It previously provided instructions…