Empirical Digital Celebrates 10 Years in Business
As usual, the data speaks for itself: I’m very lucky to have the clients that I have. They make doing this fun.
Joshua Hill
The Colorado Privacy Act (CPA) & Google Analytics 4
This post is the second in a series where I examine details related to different digital privacy laws in various states and explain how they influence the use of standard 3rd party tools such as Google Analytics 4 and Google…
Use Looker Studio to Export Universal Analytics Data
Universal Analytics data is disappearing in 3 days, on July 1, 2024. The only way to access this data in the future will be if it’s been exported to another 3rd party service or CSV files. Once I started thinking…
California’s Privacy Law & Google Analytics 4
An increasing number of states are rolling out digital privacy regulations. Each state’s legislation has different specifics regarding who needs to comply and how to comply. This blog post starts a series in which I’ll break down these privacy laws…
Domain Forwarding: Overcoming GoDaddy’s Limitations
The ability to seamlessly redirect web traffic from one domain to another is more than just a convenience—it’s a necessity for good SEO and usability. However, not all domain forwarding services are created equal. One service that consistently falls short…
SEO & Analytics Links from January 2023
Here’s a summary of the posts and news I found most interesting in January.
How to Use Google Sheets Pivot Tables in Data Studio
I work in spreadsheets a lot. It’s still the best way to easily slice and dice small data sets. I’ve been using Google Sheets for most of my spreadsheets for several years, but it has limits. The two biggest are memory…
How to Stop Russians from Grinding Axes in Analytics
Google Analytics has a “ghost spam” issue lately and one really annoying Russian is responsible for most of it. I’ve read through buckets of posts from Analytics professionals about how to deal with this tomfoolery. I’d like to share a few of the resources…
How to Setup Analytics & GTM for Dev/Prod
Let’s say you’re launching a significant update to a website. A lot is changing: the theme, lots of URLs, maybe the CMS or backend, and so forth. And the team creating the website is working from various IP addresses on…
Using GA4 to Report on 4xx & 5xx Errors
This post was originally created on November 11, 2016, and updated on April 20, 2024. It previously provided instructions for setting up error tracking with custom error pages, Google Tag Manager, and Universal Analytics. However, things are a bit different…